With every passing day the world becomes more and more completely and utterly barmy and the new “progressive and inclusive” England Football badge is yet another example of this lunacy.

It seems the new badge is designed as a grassroots initiative and has replaced the old three lions logo with a lion, a lioness and a cub although without being told that is what they are I very much doubt if most people would have realised.

I have mentioned before that I am virtually the only man in this country that cannot stand football but even I am having trouble seeing why you would replace the traditional “three lions” that I believe came from Henry VIII as a battle standard to be held proudly in the air as you charge into battle, or the field at Wembley.

Apparently the badge is supposed to depict an adult male, a female and a young child and is to promote progression and inclusivity, which seems a little odd to me as I would have thought all three of these groups of people are already playing football and have been accepted many years ago.

You may when viewing the new badge be somewhat surprised to known that it took 18 months of work by London design agency Matta, to knock up something I could have scribbled on the back of an envelope whilst having a quick pint in the pub.

The FA said “it would give the Three Lions a fresh purpose that symbolises inclusivity at all levels of football…to form the iconic England crest with no boundaries – representing everyone at every level of football across the country.”

They continued with more modern nonsense speak by saying, “England Football will leverage the strength and popularity of England teams to inspire future generations and positively impact grassroots participation.”

“This is a significant change as we unite all our grassroots initiatives and programmes under one banner. England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game.”

Where on earth do they get the people who write this gibberish?

Call me a cynical old bugger if you like but I’m just wondering if this is a belated April fool prank or just a hard headed business ploy to sell more shirts in an attempt to recoup their losses from the Covid situation due to the lack of spectators at the matches.

All I can say is I am available for the next time they might wish to design a new logo, I have a pencil and I have an envelope, I know how to get to the pub and I’m free for the next 18 months, although looking at the old logo I’m reminded of the old adage, “if it ain’t broke, it don’t need fixing.”

FA unveils new 'England Football' badge with classic Three Lions crest  changed to 'symbolise inclusivity at all levels'


About The Diary of a Country Bumpkin

I am a retired actor, although to be honest I only retired because I wasn't getting any work due to losing my agent when I became a full time carer to my mother who had dementia. and the option of becoming an unemployed actor/waiter at my age was ludicrous, especially as my waiting skills are non-existent. Having said I’m retired, I don’t think there really is such a thing as a retired actor for I am still available for work, I just don’t have an agent or any connections with regards to obtaining any worthwhile work. I have over the years done student films when there is nothing else available, always low paid (if at all) the only incentive was always the promised copy of the finished film for your show reel which nine times out of ten always failed to materialise. I spent many years looking after my aged mother and shortly after her death I was lucky enough to run into an ex-girlfriend of many years ago and our romance blossomed once again, resulting in us getting married in 2013. My move to the countryside inspired me to write The Diary of a Country Bumpkin which tells of my continuing dilemmas in dealing with the rigors of the countryside from the unexpectedly large number of pollens, fungal moulds and hay products waiting to attack the unsuspecting townie. I enjoy writing, see my play Dulce Et Decorum Est Pro Patria Mori on The Wireless Theatre Company, The Plays Wot I Wrote and The Battle of Barking Creek both available on Amazon.co.uk and am very fond of classic cars so my ideal occupation would be acting in a film I had written set in the 1930s/40s, we live in hopes. I am delighted to say that since venturing to the countryside where space is not quite the premium it is in town, I have due to the availability of two double garages acquired more classic cars to form a small collection the pride of which are a 1947 Bentley Mk VI and a 2000 Bentley Arnage. My various blogs and websites are continually evolving and I’m sure that by following the appropriate links you will find something which will edify or amuse. I have written a number of different books all available on Amazon, so don't be shy should you feel the urge to purchase. https://www.amazon.co.uk/Mr-Joe-Wells/e/B06XKWFQHT/ref=dp_byline_cont_book_1
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  1. I will be keeping the old England tops, and tees

  2. In the interests of complete inclusivity the cub is obviously gender neutral and will be referred to by one of the appropriate pronouns.

    Here is a list of gender-neutral pronouns:

    He/She — Zie, Sie, Ey, Ve, Tey, E
    Him/Her — Zim, Sie, Em, Ver, Ter, Em
    His/Her — Zir, Hir, Eir, Vis, Tem, Eir
    His/Hers — Zis, Hirs, Eirs, Vers, Ters, Eirs
    Himself/Herself — Zieself, Hirself, Eirself, Verself, Terself, Emself

  3. SueW says:

    I’ve never understand why anyone would waste time watching a group of overpaid and mostly badly behaved young men kicking a ball backwards and forwards/up and down a field. Why?

    I listen to football fans being interviewed on television and wonder why the TV crews never find anyone intelligent to interview. Speaks volumes wouldn’t you say?
    As for female footballers, well, I’ll say no more!

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