With every passing day the world becomes more and more completely and utterly barmy and the new “progressive and inclusive” England Football badge is yet another example of this lunacy.
It seems the new badge is designed as a grassroots initiative and has replaced the old three lions logo with a lion, a lioness and a cub although without being told that is what they are I very much doubt if most people would have realised.
I have mentioned before that I am virtually the only man in this country that cannot stand football but even I am having trouble seeing why you would replace the traditional “three lions” that I believe came from Henry VIII as a battle standard to be held proudly in the air as you charge into battle, or the field at Wembley.
Apparently the badge is supposed to depict an adult male, a female and a young child and is to promote progression and inclusivity, which seems a little odd to me as I would have thought all three of these groups of people are already playing football and have been accepted many years ago.
You may when viewing the new badge be somewhat surprised to known that it took 18 months of work by London design agency Matta, to knock up something I could have scribbled on the back of an envelope whilst having a quick pint in the pub.
The FA said “it would give the Three Lions a fresh purpose that symbolises inclusivity at all levels of football…to form the iconic England crest with no boundaries – representing everyone at every level of football across the country.”
They continued with more modern nonsense speak by saying, “England Football will leverage the strength and popularity of England teams to inspire future generations and positively impact grassroots participation.”
“This is a significant change as we unite all our grassroots initiatives and programmes under one banner. England Football will harness the unique ability of the England teams to inspire future generations and positively impact participation at all levels of the game.”
Where on earth do they get the people who write this gibberish?
Call me a cynical old bugger if you like but I’m just wondering if this is a belated April fool prank or just a hard headed business ploy to sell more shirts in an attempt to recoup their losses from the Covid situation due to the lack of spectators at the matches.
All I can say is I am available for the next time they might wish to design a new logo, I have a pencil and I have an envelope, I know how to get to the pub and I’m free for the next 18 months, although looking at the old logo I’m reminded of the old adage, “if it ain’t broke, it don’t need fixing.”