I have a feeling I am not the only person who finds the latest advertisement from Birds Eye Green Cuisine extremely annoying and not just because it’s yet another advertisement playing the politically correct box ticking game by using BAME cartoon characters.
No, it’s not the box ticking exercise although that is annoying enough in its own right but it is the dialogue between the mother and her young daughter which is giving me high blood pressure.
Daughter. We had Green Cuisine chicken free dippers at Lucy’s house for lunch, they’re made from plants not chickens and they’re really nice. Why don’t we have them sometimes?
Mother. I’m not sure.
Daughter. Is it because you fear change and you’re scared to try something new?
It carries on extolling the virtues of plant-based foods, yet another box to be ticked, but I always hear another version in my head when I watch this advertisement.
Father. How dare you speak to your mother in such a disrespectful manor young lady, now I suggest you take yourself upstairs to your bedroom without any dinner, either chicken or plant based and spend some quality time thinking about the correct way to speak respectfully to your mother.
Now, that seems a lot better to me and we have ticked another politically correct box by showing an example to young folk of an alternative family unit together with a lesson in respect and good manners.