Following on from my previous post concerning our sad departure from the once iconic Midland Hotel in Morecambe, I was requested by Tripadvisor to leave a review which I felt duty bound to do in an effort to inform future guests of the sad decline of this hotel.

The following is my review and is fairly typical of the majority of reviews, which are complaining of the dreadful decline in the standard of service, cleanliness and general lack of awareness of what is required by the majority of hotel guests. I have to say some of the other reviews are considerably more critical than mine.

Sad decline of the Midland Hotel.

Unfortunately, since the takeover by the Inn Collection the standard of virtually everything about this hotel has deteriorated, no longer is reception staffed, check in is at the bar. The service for dinner has no proper waitress service nor table cloths, food has to be ordered at the bar in a cheap pub chain style. Both the exterior and the interior are now very shabby, £285.00 for one night B&B is far too expensive for service like this. I have to say I feel terribly sorry for the staff who all know how badly things are now at this once iconic hotel and yet carry on doing their best to give good service handcuffed by this awful management policy. At these prices the Midland is not a cheap pub chain and should not therefore be offering that inferior type of service. I can only hope that sometime in the future the hotel is once again taken over, this time by someone who knows how to run it properly.

Tripadvisor has used Artificial Intelligence to bring together an amalgam of all the reviews available for the Midland Hotel, as I imagine they may do for all the properties they review, the following is the artificial intelligence version of the Midland.

Tripadvisor AI review of the Midland.

The Midland Hotel garners acclaim for its exceptional service and stunning seafront location, though the town’s investment shortfall is noted. While the rooms’ sea views and unique design are highlights, guests have reported issues with temperature control and upkeep. Noise can be disruptive, from road traffic to barking dogs. The cleanliness generally impresses, but some areas require deeper attention. Opinions on the atmosphere are divided; some appreciate the modern flair, while others long for the classic vibe. The shift to pricier pub-style dining has left some questioning the value. Amenities with scenic views are consistently praised.

If this is the best artificial intelligence can do, I strongly advise anyone looking to choose a hotel to completely ignore the AI version, which is rather like the Eric Morecambe version; “all the right words, but not necessarily in the right order!”

I shall finish by uploading a library image of what this wonderful hotel used to look like in better days.