I was watching the latest Green Flag breakdown advertisement where it portrays various actors playing the part of local garage employees taking part in the Green Flag breakdown championship and are seen vying for a coveted place in the Green Flag network.
It starts with a collection of males and females lined up on an athletics track and at the start of the race they all run off through a collection of hazards, a herd of sheep being one, some fall and some keep going until finally at the end of the race one of them reaches the car and is declared the winner.
I was rather surprised that the winner was a black female as I felt this did not represent the true nature of those employed in this industry and on doing some research the nearest category I could find was vehicle technicians and electricians which must be fairly representative of those employed by the sort of garages vying for work within the Green Flag network.
Rather unsurprisingly I found a total of 1,600 females (0.81%) were employed, whereas some 195,672 (99.19%) employed were male and I have to admit although I have been lucky in not breaking down frequently but I have never been rescued by a woman since taking up driving in 1968.
This being the case, one has to wonder if this is yet another politically correct ‘woke’ style advertisement where the principal character is a BAME female and is just there as yet another example of box ticking as it quite clearly is not representative of what one might experience in the real world.
I’m not a great betting man but I have to think that if this race were to be run in reality, with the proper percentages of males and females taking part, I would have to say I would be wagering heavily on the winner being a male of the species.
Can one ask for an advertisement to be removed because it is misleading I wonder?
Answers on a postcard …………………………..!!




















